Abstract
ABSTRACT Despite gaining popularity in recent years, limited studies have explored revisit intentions towards green hotels. This study investigates the role of personal values on green hotel attributes and revisits intentions. Qualitative data were collected through in-depth interviews using laddering interviews from 47 tourists. The data collection took place in an informal setting: a café over a coffee or telephone. The interviews were transcribed, and on the 463 pages transcript, open and axial coding were performed. The study drew from means-end theory and developed a hierarchal value map linking attributes, consequences, and values. The study contributes to means-end theory green hotel literature by identifying seven attributes (e.g. food, property) leading to eight consequences (e.g. organic taste, natural relaxation, being in nature) and thereby fulfilling nine customers’ values (e.g. health, inner harmony, the world of beauty). The study also provides practical strategies for green hotel managers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
