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Abstract
ABSTRACT Quantification is a central instrument of tourism governance, as numbers are perceived as a solid factual basis for action. However, critical studies of quantification reveal the political, performative and constructed nature of statistics. Adopting this perspective, we offer an original methodological and conceptual framework for the analysis of tourism quantification systems. The framework includes the mapping of actors and datasets, ethnomethodological observation applied to statistical work, and discourse and controversy analysis. Such an investigation illuminates how the production of quantitative knowledge reflects and is embedded in power structures and power shifts in the tourism sector. It also allows to study quantitative observation as part of the sector's response to contemporary challenges, such as overtourism, the rise of big data, or sustainability.
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