Abstract
In this article we try to present the general impression that online learning/real time virtual learning conveys. The myriad interpretations of online education are depicted elaborately along with its advantages and influence on various stakeholders. The disadvantages of online education reveal their apparently potent drawbacks, which are then trailed by «opposing views». These views give concrete justifications against the so-called shortcomings of online learning and enlist the techniques used to tackle them. Besides of what online education does for students, learners and tutors at large, it also confers some potential by-products, such as helping build a strong brand image of educational institutions that offer it. Although educational institutions worldwide are employing online learning resources to create a brand image for themselves, a well-worn discussion has to be mooted to understand the implications of their usage.
Highlights
Online Education is synonymous to distance learning or e-learning and is referred to as such as opposed to the orthodox mode of learning
The research presented here has attempted to provide an insight into the issue of online education and how it can enhance the brand image of educational institutions
Online education has gained acceptance because of these factors; it has become highly imperative for the educational institutions world wide to employ it and enhance their brand image and marketability in the eyes of the students
Summary
Online Education is synonymous to distance learning or e-learning and is referred to as such as opposed to the orthodox mode of learning. If we are to gauge its efficiency by the yardsticks of flexibility, group concurrence, self-paced learning and the rest, online-learning has no parallel How it is a befitting substitute for traditional education systems is accounted for in a thread-bare discussion in this article. Content is delivered via the Internet, intranet/extranet, audio or video tape, satellite TV, and CD-ROM It can be selfpaced or instructor-led and includes media in the form of text, image, animation, streaming video and audio. On somewhat similar lines this research helps to gauge the reaction of the general public towards online education and its impact/contribution in building brand image of educational institutions. We know that in today’s competitive world educational institutions need to have a positive brand image in order to attract the best students and retain the best talent
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