Role of NGOs in Implementation of CSR Activities in India

Bindhu D,Niyaz Niyaz

doi:10.47992/ijmts.2581.6012.0156

Abstract

Purpose: Corporate social responsibility is becoming a necessary component of doing business. India is the first country to establish a minimum wage for CSR initiatives aimed at improving the future. The Indian government has implemented new CSR criteria that require businesses to invest 2% of their net profit in such projects. CSR enables businesses to contribute to the betterment of society, the environment, and nature to achieve this goal. NGO's play an important role because they manage various financial assistance programs and assist businesses in achieving various goals. This study is mainly focused to know the contribution of CSR made the business organization toward inclusive growth and the reasons beyond the implementation on CSR by business organization. Methodology: Business organisations' contributions to inclusive growth through corporate social responsibility are examined in this study, as are the reasons for CSR's adoption by businesses. A case study is used to examine the role of non-profit organisations in the implementation of CSR activities. This study focuses on the role of non-governmental organisations in implementing CSR activities that benefit society by creating a systematic framework. Findings: The paper finds that majority of the organizations are conscious of the concept of Corporate Responsibility, which means most of the organizations they are responsible for society. Practical Implications: This study implies that CSR is based on the profit and need of society. Building strong public-private partnerships and working closely with non-governmental organizations (NGOs) as implementation partners is accomplished through company’s collaborative methods by organizations and various NGOs at the ground level are needed to develop which is beyond micro-credit to increase women's endowments and improve their trade outcomes vis-à-vis the family markets state and community. Originality/Value: These findings have been made based on available secondary data and have identified the role played by non-governmental organisations in the implementation of CSR activities, as well as how their priorities and focus shifted towards developing society. This paper also outlines the evolution and advancements of CSR activities Paper Type: Conceptual Research.

Highlights

Since the 1990s, corporate social responsibility (CSR) activities have become a common way for most Indian businesses to contribute to the country's inclusive development
EVOLUTION AND ADVANCEMENT OF CSR IN INDIA : India's culture has long been immersed with the idea of corporate social responsibility
It's important to remember that corporate social responsibility requires us to give back a portion of our profits to organisations that benefit society

Summary

Introduction

Since the 1990s, corporate social responsibility (CSR) activities have become a common way for most Indian businesses to contribute to the country's inclusive development. Companies are actively investing in CSR campaigns by allocating 2-5 percent of their net profits to the cause. In order to comply with the law, companies with a net worth of Rs 500 crores or more, a revenue of Rs 1,000 crores or more, and a net profit of Rs 5 crores or more are required to make a minimum investment in corporate social responsibility. In order to promote a brighter future, the Indian government has introduced new CSR criteria that compel businesses to invest 2 percent of their net profit in social development [1]

Methods

Results

Conclusion