Abstract
The present study has been undertaken with the objective of assessing the role of Indian newspapers in creating mass concern with environmental issues. The content analysis of three leading national English dailies revealed that these newspapers publish news items, editorials and articles on environmental issues of local, national and international interest. They brought into focus specific environmental problems in sufficient intensity with scope and time. A survey was conducted to obtain opinions of individuals about the extent of role of Indian newspapers in arousing popular interest by way of disseminating information about the environmental problems. The response strongly suggests a limited role of the Indian press in creating mass concern with environmental issues. Various reasons for the unsuccessful performance of the press have been presented. Two mass media‐public interaction models are also discussed in light of their value for the environmental problems of India.
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