Role of Graphic Design in Computer Polygraphic Research: Influence of Design Decisions on Product Production and Use

Abstract

The purpose of the article is to find out the role of graphic design in computerised printing processes and evaluate how the choice of design decisions affects the production and functionality of finished printing products. Research methodology. The research used theoretical analysis to study literary sources, scientific publications and historical data on the development of graphic design and its impact on the printing industry. Empirical observation, such as data collection through observation of work processes in design studios and printing houses, analysis of real cases of implementation of design solutions were applied. Comparative method was used to compare the effectiveness of different design approaches and their impact on the final product. Case analysis, as a detailed analysis of specific projects where innovative design solutions was applied, and evaluation of their impact on product success. Scientific novelty consists in the fact that the impact of graphic design on printing production and its perception by consumers has been investigated. It has been established that design solutions affect the efficiency and attractiveness of products. The processes of merging graphic design with computer polygraphic processes were studied, from the perspective of the formation of changes in design work, and it was determined for the first time that modern visual trends affect the interactivity and emotional perception of users. Conclusions. It was determined that polygraphic complexes form a unique corporate style that communicates with other design elements through clear visual images. Graphic design reproduces reality through a creative combination of colour, shape and texture, creating a subjective worldview. Simplicity and clarity are key to effective visual communication. Artistic images, which become full-fledged graphic objects in design, depend on visual perception and psychology, and are subject to various transformations to achieve the desired effect in printed products. Keywords: computer printing, graphic design, digital design, artistic method, printing product.