Role of External Factors in Adoption of HR Analytics: Does Statistical Background, Gender and Age Matters?

Abstract

ABSTRACT This research investigates the impact of external factors on the adoption of Human Resource Analytics (HRA) under the framework of original UTAUT model. The conceptual framework of four independent variables under the rubric of external factors that may influence the adoption of HRA is grounded in literature’s recommendations for future studies. The study further investigated Gender, Age and Statistical Background as control variables. The sample for the research includes 123 responses from the HR professionals in Pakistan’s Banking Sector. The collected data were analysed by using SmartPLS V. 3.2.8. The findings obtained from the study confirms that Social Influence and Statistical Background are the significant factors that influence the adoption of HRA among HR professionals. Besides this, the control variable “statistical background” appeared to have been influencing the relationship between Social Influence and HRA. The results further included the academic and practical implications of the study.