Abstract

Growing interest in ethical behaviour and sustainable development of businesses at the global level, as well as the expectations of society for ethical and responsible behaviour of business organizations poses new requirements toward educational institutions in terms of training human resources that responds to more chllenging tasks of modern entrepreneurship activity. From this perspective this research work aims to study the role of higher educational institutions (particularly during the pandemic-forced distant education) in training of competent, innovative and flexible decision makers who are socially responsible and responsive, able to understand and respect universal ethical values, fairness and equality, high level of morality and ethics, cultural, religious, ethnic and other diversities, are willing to take measures to protect the environment from the negative impact of business activity and contribute to sustainable development.

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