Role of change management using ADKAR model: a study of the gender perspective in a leading bank organisation of India

Abstract

Gender inequality has always been an issue of concern; successful organisational change serves as a backbone to the organisations. The purpose of this paper is to study the difference in gender perspective towards organisational change using awareness, desire, knowledge, ability and reinforcement (ADKAR) model of organisational change in various branches of a public sector bank in a prominent region of Northern India. Correlation and t-test analysis are done to draw the conclusion. The outcome of the study reveals that there is no difference in the perception of male and female employees towards organisational change. The results would help the banking firms to understand the facts about gender perspective towards change management and accordingly formulate their future strategies.