Abstract
This article demonstrates that the impact of role models (RMs) on students’ self-efficacy and entrepreneurial intention is moderated by their entrepreneurial experience and personality variables such as self-esteem and locus of control. 276 students enrolled in an entrepreneurship education programs (EEPs) were exposed to either a positive or a negative sensitisation message by alumni who became entrepreneurs to test its impact on the students’ self-efficacy and entrepreneurial intention. Findings indicate that students with entrepreneurial experience, high self-esteem and internal locus of control are less impacted by entrepreneurial role models. We discuss the relevance and effectiveness of role models in EEPs.
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