Abstract

By the XXI century, we are always online thanks to the available modern telecommunication tools, so certain concepts, results, and value systems are therefore revalued. This change, which involves loss of value as well, is present in all areas of life and has an impact on the morality and value perception of the growing generation. The purpose of the study is on the one hand to present and analyse the changes in values of today's society. On the other hand, its purpose is to give a picture of the role model choices of today's young people. As a test method, we used a questionnaire survey method besides exploring the domestic and international literature. A total of 687 people participated in the survey. The study was conducted with the participation of six countries, including four in Europe - Hungary, Ukraine, Romania, and Serbia - and two outside Europe - Malaysia and Kenya. Our hypotheses were: H1: It is assumed that most of the young people have an athlete role model; H2: It is assumed that in Kenya and Malaysia there is a significantly higher proportion of those who choose athlete role models and they are chosen along with positive values; H3: It is assumed that, due to social, economic, and cultural disparities, I can show significant differences in the choice of role models for young people surveyed in Central and Eastern European and non-European countries. As a result, the habits of athlete role model choice among the interviewed young people of six countries become comparable. We get a clearer picture of the values along which young people choose an orientation person

Highlights

  • By the XXI. century, we are always online every minute thanks to modern telecommunications devices, and this is one of the reasons why certain concepts, results, and values are being re-evaluated

  • A significantly higher proportion of boys/men (69.50%, 189 people) were characterized by having an athlete role model compared to girls/women (43.80%, 174 people) (χ2 (1) = 42.81, p

  • The age groups showed a significant difference in this proportion, 70.30% of primary school students (230 people) and 38.90% (133 people) of university students indicated that they have an athlete role model (χ2 (1) = 66.61, p

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Summary

Introduction

By the XXI. century, we are always online every minute thanks to modern telecommunications devices, and this is one of the reasons why certain concepts, results, and values are being re-evaluated. Century, we are always online every minute thanks to modern telecommunications devices, and this is one of the reasons why certain concepts, results, and values are being re-evaluated This change, which involves the impairment, is present in all areas of life, and as a result, it can be felt that sport and sports results have taken on a new dimension. The present and future of a sport are increasingly determined by how much it can be sold, how much it can be broadcast, how well it can adapt to the expectations of the “entertainment industry”. It has grown into an economic and business industry (sportswear, sports equipment, media). In formulating our hypotheses, we started from the Hungarian and Diaspora Hungarians, as well as the social and economic cultural differences between Kenya and Malaysia

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