Abstract

This study provides a summary of currently available services and their potential for improvement along the middle section of the Danube. The currently used tourism services do not provide the right picture of Hungary, Croatia and Serbia for the river cruise participants. Regarding the spatial location of the tourist attractions and the market mechanisms, the author makes suggestions on how to present the tourism products in a truly authentic environment so that they serve in the best quality. The study presents the results of an online questionnaire survey of Hungarian tour guides at the end of 2021, as well as the data of the Border Guard Bord Division of the Mohács Police Headquarters, which is the only organisation in the world to continuously record official statistics in river cruise tourism. Regarding the river cruise arrivals, neither this kind of data from Mohács, nor a so long period (1990 – 2020) in time has been published yet. Estimates describe prosperous development of river cruise tourism in Hungary, in Croatia and in Serbia, but without comparison of the neighbouring countries.

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