Abstract
This paper provides a review of various aspects of the digital retail environment to inform understanding of the antecedents and consequences of the main barriers towards consumer acceptance behaviour and to identify limitations in literature requiring empirical exploration. Through analysis of relevant secondary research, this paper draws on significance research findings and limitations and offers three important contributions for both academics and practitioners. First, it adds to the understanding of the roles of perceived risk, privacy and security concerns throughout the digital environment and, second, specifically recognises limitations in risk related research within online shopping literature. Finally, it indicates the potential consequences of the barriers identified providing a framework for future consideration, which informs the development of mobile shopping platforms and facilitates the establishment of mechanisms to defuse the barriers affecting m-shopping acceptance.
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