Abstract
Principal decision makers in 29 game-based tourism operations in Northern Maputaland, KwaZulu-Natal, perceived that crime, the threat of a malaria outbreak, a decline in tourist demand (particularly from foreign tourists), the threat of land expropriation, and changes in labour costs, were currently their five key sources of risk. These businesses, therefore, need to work closely with public institutions to prevent crime and disease, and find appropriate ways for local communities to benefit from tourism. Internet users mainly derived income from game ranching and game-based tourism, and were less likely to offer hunting services. Younger operators, those with more formal education, larger operations, businesses with more managers, and firms that focus on middle-income groups, also tend to practice Internet marketing and offer on-line bookings. This suggests business opportunities to develop Internet marketing plans to complement these operators' existing sources of competitive advantage.
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