Abstract
This paper is devoted to the application of the holographic principle to describe Rip brane cosmological models in the presence of a bulk viscosity. We make use of the generalized infrared-cutoff holographic dark energy, introduced by Nojiri and Odintsov. We consider various examples: Rip brane cosmology corresponding to the Little Rip case, asymptotic de Sitter theory, and the so-called Big Freeze theory leading to a singularity. Analytical expressions for infrared cutoffs, as well as the particle and the future horizons at the brane, are obtained. The equations for energy conservation on the brane within the holographic theory are obtained in each case. The correspondence between viscous cosmology and holographic cosmology on the brane is shown.
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