Abstract
The growth of the platform economy has fueled the rapid growth of the cargo transportation industry. However, while it continues to scale up, many problems of the existing freight transportation industry are being exposed - environmental damage, harming consumers, and even depriving producers of profits. The last-mile problem is particularly significant. The United States and China, two of the world's largest countries, have representative platform economy enterprises, namely Amazon and Taobao. These two companies' different freight models represent the two existing mainstream freight models in the world - free home delivery and stagecoach containers. By comparing the two companies' existing last-mile delivery problems and analyzing the two countries' different cultural backgrounds, this paper tries to solve the existing last-mile problems by introducing reward and punishment mechanisms and applying the two models to each other. In this way, enterprises in each country can learn from each other's distribution models and find the optimal solution for the platform economy distribution model.
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