Abstract
This paper explores ChatGPT's transformative impact on social science research, focusing on its language generation capabilities. It emphasizes the tool's proficiency in data analysis, idea generation, and questionnaire development, investigating its role in unravelling human behaviour, social dynamics, and cultural phenomena. Notably, ChatGPT integrates into social media analysis, illuminating trends and sentiment shifts. The study critically examines its contribution to streamlining qualitative analysis, highlighting the benefits and risks of automated coding. Ethical considerations, such as bias and algorithmic transparency, are rigorously scrutinized, advocating for interdisciplinary collaboration to fortify ethical foundations. The paper delves into ChatGPT's influence on policy-making, emphasizing caution in relying on AI-generated recommendations in healthcare and education. It calls for a balanced synergy between AI capabilities and human expertise, recognizing their unique strengths. In conclusion, the paper asserts the critical importance of fostering a symbiotic relationship between AI and human researchers as an essential factor for advancing research responsibly within the dynamic technological landscape.
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