Abstract
AbstractDrawing on the social identity theory of leadership, we examined how leadership as an identity function alters perceptions and evaluations of in‐ and out‐group political leaders over time. Participants responded to two online questionnaires, before and after the 2012 U.S. Presidential election between Democrat Barack Obama and Republican Mitt Romney. We assessed respondents' strength of party identification, perceptions of each candidate's prototypicality, and evaluations of each candidate. Results supported the hypothesis: after his loss, Romney was presumably perceived as less prototypical of the Republican Party among strong identifiers, who symbolically revoked Romney's “license to fail.” Weakly identified Republicans were unaffected by his defeat, granting him a “license to fail.” Unexpectedly, Democrats and Republicans following his electoral success evaluated Obama more harshly.
Published Version
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