Abstract
PurposeThe purpose of this paper is to demonstrate how key strategic decisions are made in practice at a successful FTSE 100 company.Design/methodology/approachThe paper is based on semi‐structured interview with the Chief Executive of BP, Dr Tony Hayward. Dr Hayward has introduced his “Forward Agenda” with the aim of turning BP into a more efficient and simpler organisation to achieve operational efficiency.FindingsThe paper sheds light on ingredients of successful transformation, key elements of growth, strategy implementation, and the link between corporate responsibility and strategy.Practical implicationsThe paper presents views of a successful chief executive of a FTSE 100 company. It provides an insight on how strategy is made and executed.Originality/valueThe paper bridges the gap between theory and practice. It provides a practical view and demonstrates how a leading chief executive thinks about key strategic issues.
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