Abstract
PurposeThe purpose of this paper is to demonstrate how key strategic decisions are made in practice at successful FTSE 100 companies.Design/methodology/approachThe paper is based on a semi‐structured interview with the Chairman of Whitbread plc, Reed Elsevier plc, Mr Anthony Habgood. Mr Habgood has a track record in successfully achieving corporate strategic transformation.FindingsThe paper sheds light on ingredients of successful strategy formulation and implementation, corporate strategic transformation, key elements of successful mergers and acquisitions and leadership as a vital ingredient in corporate performance.Research limitations/implicationsThe paper presents views of a successful and highly regarded Chairman of two FTSE 100 companies. Mr Habgood was also the Chief Executive of a third FTSE 100 company. It provides an insight on how strategy is made and executed.Originality/valueThe paper bridges the gap between theory and practice. It provides a practical view and demonstrates how corporate leaders think about key strategic issues.
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