Abstract
An air of crisis pervaded tourism during the 90s after the growth decade of the 80s in Lancaster County, the United States. During these two decades, the tourism landscape also underwent significant transformation. This study, based on a mail survey of tourism businesses, focus groups, and other collected data, describes and interprets recent tourism trends. The relevance of Butler's proposed later stages in his destination lifecycle model is examined. The study concludes that Lancaster County is characterized by the coexistence of growth, stagnation, decline, and rejuvenation and that this combination is better termed a stage of maturity. Nevertheless, the potential for significant decline exists in the future if there is no effective strategic planning to promote sustainable tourism.
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