Abstract
Abstract This study applies the contact hypothesis to computer-mediated communication (CMC) and examines whether intergroup computer-mediated contact can facilitate relationships between conflicting groups. The effectiveness of different CMC modes, text-based and video-based, in improving interpersonal and intergroup attitudes was compared. The results from an experiment indicated that video-based CMC exerted greater influence in improving participants’ attitudes towards a targeted outgroup member when compared to text-based CMC. However, text-based CMC produced a stronger effect than video-based CMC in improving one’s attitudes towards the outgroup as a whole.
Published Version
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