Abstract
Purpose – On 10 September 2007 the world was stunned by the news that Anita Roddick – the founder of The Body Shop – was dead at the age of 64. Everyone recognizes the success of The Body Shop, but it is not easily explained using traditional strategic thinking. This paper aims to shed new light on Anita Roddick's entrepreneurial and managerial flair, as well as on her legacy to the field of management.Design/methodology/approach – Configuration as a quality is an intriguing and intuitively appealing new idea. The main innovation is the premise that organizational elements form common gestalts such that each can be best understood in relation to the other elements in the configuration. This paper probed the conceptual notion of configuration as a quality in an empirical sense by revisiting one of the classic Harvard Business School (HBS) case studies: The Body Shop International.Findings – The paper shows The Body Shop as a good example of a comprehensive configuration that allows immediate intuitive appr...
Published Version
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