Revisit Intention Regression Model of Agritourism Destinations of Pelaga and Buyan-Tamblingan, Bali, Indonesia

doi:10.17762/turcomat.v12i6.5695

Abstract

This investigation was driven in Pelaga and Buyan-Tamblingan Area was organized using a research study that about 500 respondents for the start of 2020 and dictated by an accidental sampling method. The statistical analysis uses multiple linear regression, ANOVA, and R square to make an investigation conclusion. Main findings are simultaneously predictors variables consisting of beautiful scenery, most recently facilities, unique attractions, completeness of facilities, close distance, easy transportation, easy to reach location, and community hospitality significantly influence variable dependent intention to visit with influence strength of the determinant value at 0.539 or 53.9%. This study will enable the marketing practitioners to better understand the motivation of visitors to visit agritourism areas. Some predictor variables that significantly influence the intention to visit are the latest facilities, unique attractions, easy to reach location, and community hospitality.

Highlights

The dynamic of business is an arranged activity to sift through the advantages of the movement business, give and market get-away goals, travel industry office associations, and various associations that are related to the movement business
The aim of the research: Based on the phenomenon, this study considers that researching the perception toward the Development of Agritourism Destination from the Visitor Perspective
(5) Children play area, which is explicitly given by the agritourism to the individuals who come joined by their kids

Summary

Introduction

The dynamic of business is an arranged activity to sift through the advantages of the movement business, give and market get-away goals, travel industry office associations, and various associations that are related to the movement business. The advancement of the movement business can drive businesses preparing to give social, and money-related vicinity to a country. When the movement business is very much managed, it must have the choice to profit the system at a goal. In developing countries with a diversity of flora and fauna, such as Indonesia, including tourism in the protected area management strategy is seen as desirable, especially from the perspective of economic development. While maximizing economic benefits is an important and primary goal, it still takes into account the sustainability of an area, as a resilient social-ecological system. The presence and growth of tourism add complexity to various social and ecological components and presents additional challenges for regional governance. The governance is influenced by the perceptions of tourists who have an interest in the realization of a better quality travel experience (Pedju and Orams, 2013; Arismayanti, et al, 2017; Utama, 2014)

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