Abstract
ABSTRACT Literature has demonstrated that online reviews from tourism-specific websites and other electronic channels (e.g., TripAdvisor) do influence tourists’ decisions in all aspects. At this global era, it is relatively important to analyse the eWOM related research for obtaining more in-depth understanding and applications to this new mode of communication. The total of 110 SSCI-listed research articles related to eWOM studies since 2004 was retrieved from 18 refereed journals, all of which listed in the Web of Science, ScienceDirect and Google Scholar. By conducting content analysis approach, all research papers were systematically reviewed and analysed which generate 18 significant topical issues. As this review paper tries to retrospect and discuss the development and influential factors of eWOM, the study unveils the application in the hospitality industry and research opportunities for the future.
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