Review on the E-commerce Business Models in Ethiopian

Abstract

E-commerce plays a significant role in the economic and social development of a country. We everyone know how much E-Commerce is important in many aspects of human life but we also know how much risky it is. In e-commerce, more than two parties interact with a given e-commerce platform. The review initially embarks on explaining the distinction among the fundamental concepts of e-commerce, e-readiness and e-commerce readiness. It then reviews some of the major e-commerce readiness studies conducted and models developed both at the regional and international level. From among such models, the Asia-Pacific Economic Cooperation (APEC) self-assessment tool is selected as an appropriate instrument for adoption and development of a measure for e-commerce readiness in Ethiopia. It also presents the current trends of E-commerce in Ethiopia and the challenges that are faced in developing the E-commerce business model in the Ethiopian market with future scope. The various challenges which are highlighted are the Delivery Challenges, Payment challenges, After-sales Service challenge, and challenge of Consumer’s Behavior in adopting these kinds of businesses.