Abstract

This study explored Istanbul internet buyers' COVID-19 concerns. Epidemic, financial, and internet shopper futures were analysed. The pandemic has increased online shopping. Evaluated consumer spending. The study acknowledges financial, time, and audience limits. Istanbul's internet shoppers were evaluated before, during, and after an outbreak. The study affects governments, e-commerce corporations, and others. It emphasizes how corporations must accommodate client preferences and attitudes. Customer behaviour research builds trust and adapts to internet purchase patterns. COVID-19 affected online buyers. Health and safety have increased online shopping. Post-pandemic consumers are cost-conscious and value-oriented. Predict online customer behaviour. However, the pandemic promoted e-commerce. Consumers choose simplicity, digital platforms, and economic growth. TPB, EBM, influential purchasing attitudes, and COVID-19 internet shopping examined customer behaviour. The study found COVID-19 fear affects online shopping. TPB claims subjective norms, attitudes, and perceived behavioural control affect customer intentions and behaviour during and after the pandemic. Price and quality matter during outbreaks. They want cheap, good solutions. Data reveal firms, organizations, and stakeholders must comprehend and adapt to customer attitudes and behaviours. These data help e-commerce enterprises satisfy customers. The findings can help authorities promote and regulate e-commerce for customer safety and convenience.

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