Abstract
Rural heritage tourism destination management is an essential knowledge area that should be investigated to achieve sustainable destination, especially for an emerging destination. The goal of this process is to ensure that these elements are thoroughly inspected and rigidly organized due to the main concepts, theories, methods and approaches mentioning different perspectives to tackle these certain elements. In order to cope with the complexity of the relation between the destination elements and its characteristics and sequence of the maturity of the selected destination, all that needs in-depth knowledge to assist the researchers in developing and improving different types of approaches and tools, and in structuring and assessing the destination. We develop a neat backbone literature review concerning the all aspects of the sustainable rural heritage tourism destination. We review the existing methods, approaches and theories applied on the relative field, and further study the relevant challenges that have been the target of investigation in the academic literature. The paper is intended to be the newest and the most important existing study on the topic of rural heritage emerging tourism destination. The results are particularly relevant to practitioners seeking a better grasp on managing tourism destination as well as achieving sustainability in tourism destinations. As a major finding of the review, the results strongly suggest the need for more practitioner-oriented and industry-driven empirical studies in the area of flexible managerial framework to cope with special and dynamic characteristics of different tourism destinations.
Highlights
The term ‘tourism destination’ has been widely mentioned and defined in too many different ways [1]
By reviewing the tourism literature, a tourism destination is expected to have four main characteristics: it should be a limited defined geographical area; it must be selected and visited by tourists; it needs to provide different types of tourism products and services; and it involves multiple stakeholders with different interests and needs. Those who defined the destination as a particular specific limited geographical area toward which the tourist goes to visit and consume the tourism products and services, is the contrast to an origin place, a place from where the tourist comes [3]
While taking a trip, the tourist might tackle with a destination in a various scale and different relations due to the perceived attraction that is already build in the destination, a town or a city, a tourism district, a province, a tourism region within one country, or a whole country
Summary
The term ‘tourism destination’ has been widely mentioned and defined in too many different ways [1]. By reviewing the tourism literature, a tourism destination is expected to have four main characteristics: it should be a limited defined geographical area; it must be selected and visited by tourists; it needs to provide different types of tourism products and services; and it involves multiple stakeholders with different interests and needs. To consume and take benefit of the tourism products such as support services, attractions and tourist resources within one day’s return travel time, at least It should have physical and administrative boundaries to be defined by its management, and the destination market competitiveness is to be determined by the images and perceptions held by tourists toward that destination [9]. Tourism destination incorporate various, interrelated and even interest conflict stakeholders that represent the most of the affected host community, and these stakeholders can nest and network to form larger destinations, and among various geographical scales of the destination, a village or a town or a city are assumed to be a scale where most tourism activities take place [10]
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