Review and evaluation of strategic and operational development of economic and tourism industry in the (city of Sari)

Abstract

Tourism is an economic activity which provides suitable chances to enter international trade apart from countries development level because of it`s nature and special features. understanding this issue, cause this economic activity be remembered as an industry (which has service nature) and is the world`s third industry after oil and automobile industry. Tourism is becoming one of the main pillars of the world trade economy. In addition, most of the planners and policy makers of development refer to tourism industry as the main rule of sustainable development (eftekhari, roknoldin, 2005). Tourism development in one region has many positive effects on social and economic environment which includes: creating jobs, increasing revenue, increasing profits from production and supply of agricultural and livestock products to tourists, attracting migrates reduce area, improve the general level of literacy, health and well-being. Tourism would also cause reviewing the development of native culture, and trying to keep it alive, keeping the tradition of symbolic, restoration and paying attention to historical and cultural sites, turning again to produce handicrafts and so on. This research is applied and is descriptive-analytical in nature. Data collected through questionnaire was analyzed using SPSS software and one sample t test and swot model is used for providing solution and Gis and Excel software also was used in order to present analytical and descriptive data results. The main purpose of research is to consider and to evaluate strategic and executive schedule of economic and tourism industry development in sari.