Abstract
In its development, the website of Kanal Pengetahuan UGM is built through a practical approach, so there are many shortcomings in defining the need and strategy information for the needs of the service business. As for the current problem, i.e., poor navigation related to the definition of primary content and links in the navigation menu. This is causing the granularity of information that makes users difficult to understand and find the information they need. This research aims to do reverse engineering of website navigation using the information architecture method to investigate the way how users to find and interact with information content from the website. The main contribution of this research is the analysis of the result of card sorting has directed the research to gain insight into how the users in categorizing information on the website. As a result, in the current system, there are only 3 categories that have not yet represented all the information provided by the website, so that research conducted with 102 participants produced a new navigation proposal with 4 new categories that fit the user’s mental model.
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