Abstract
ABSTRACT Researchers have paid little attention to the situation of revenue diversification in social enterprises. This paper addresses this issue by exploring the nature of revenue diversity in social enterprises in China, and its relationship with financial health. A logistic regression analysis for a sample of 372 social enterprises indicated that the enterprises had low levels of revenue diversification, and their revenue structures varied among the subsectors in which they operate. Revenue diversification had a significant negative impact on financial health, but the effects were more than offset after considering the total income. Implications for social entrepreneurs are discussed.
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