Abstract
ABSTRACT Tourists experience events, activities, and spaces in holiday destinations. On-site perception occurs with wayfinding, cognitive mapping, and completing memorable experience. Holiday villages are destinations that meet tourists' daily recreation needs as dining, resting, and socializing. This study investigates holiday village components that impact tourist cognitive maps with sketch mapping and questionnaire techniques. The theoretical base proposes a dual-channel cognitive mapping model with personal and environmental variables for unit and route distortions on sketch maps. Cognitive mapping is affected by gender, visit repeat, sign usage, landmark usage, unit’s distance to main entrance and route, route length, and route’s orientation on site.
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