Retracted: Business plans simplified into CUSB canvas, its function and usefulness: Example of a business plan to promote a heritage site in Morocco

Abstract

In today’s competitive world, entrepreneurship has taken an upswing because business owners are facing a technological challenge in which uniqueness and distinctiveness are key elements to bypass rivals. In this essence, entrepreneurs have to go by not only developing business plans but also a deep analysis of their environment. The model is called business plan canvas; it is based on the CUSB model that helps both the business owner and or the investor to catch on the business idea and understand its objectives and requirements starting by the customer, the unsatisfied need, the solution, and the benefits to be offered. It is also a model that helps the potential entrepreneur to sell his thoughts in order to get some funds, counseling, and a road map to follow for his future business endeavor.