Abstract
Exploring the interplay between fashion and architecture, this article introduces architectural fashion analysis method, an original methodology for analysing fashion shows through an architectural lens. Focusing on the works of Prada and OMA/AMO, the study delves into the narrative power of space in fashion presentations, informed by theories from Roland Barthes and Adrian Forty, as well as the theoretical model of fashion spaces by McQuillan and Hansen. This approach highlights the underexplored but crucial role of architectural thinking in fashion critique. The article posits that employing architectural principles not only enriches the understanding of fashion but also paves the way for an insightful exploration of fashion’s digital dimension.
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