Abstract
Retail parks are an increasingly common feature of the UK retailing scene. This paper describes the development, and customer perceptions, of an unplanned second generation park and a planned third generation park in Belfast. The results reveal that although the planned retail park was highly regarded, it was much less successful than its unplanned counterpart, thanks to problems with the launch, location and letting process.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have