Abstract

To survive these turbulent times, retailers must do more than respond to changing competitive conditions - they must anticipate them. This article is focused on constructing scenarios for retailing formats in the growth stage of the life cycle. Such scenarios are derived largely by integrating available theoretical and empirical research. They afford insights into the evolution of geographical competitive patterns and provide a sound basis for territorial growth and entrenchment planning.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.