Abstract
ABSTRACT This study seeks to empirically verify whether technology readiness composed of facilitating factor and inhibiting factor, affects consumer’s decision on innovation adoption. In addition, in an attempt to explore the mediation mechanism, the study sought to confirm whether technology readiness impacts consumers’ adoption decision through the dual paths, employing double sided perceptions with regards to perceived benefits and perceived sacrifices of the innovation. Finally, the study examines the moderating effect of psychological distance on the relationships between perceived benefits (and sacrifices) and adoption intention. Result of the study revealed that innovativeness affects the intention to adopt innovative products. Perceived benefits (and sacrifices) mediated the relationship between technology readiness and the intention to adopt innovative products. Finally, the study confirmed that the psychological distance moderates the relationship between perceived benefits (and sacrifices) and the intention to adopt innovative products.
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