Abstract
When customers receive recommended information through digital signage, it is important not only to choose suitable commodities matching each customer’s preferences, but also to choose suitable information media to express their features. This paper proposes a method to estimate their preferences on information media by measuring brain activity. First step in order to achieve our final goal, we disclose that there are significant differences in brain activity in case subjects receive recommended information. The result of analysis shows there are significant differences in brain activity, especially visual cortex and language area.KeywordsfNIRSPreference on Commodities and Information PartsInformation Recommendation
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