Abstract

Purpose: The main purpose of this paper is to explore the relationship among rural tourism development, land use structure and ecosystem, and provide decision-making basis for the sustainable development of rural tourism destination.
 
 Theoretical framework: Based on the theory of sustainable development, this paper explores the sustainable development of rural tourism destinations with the framework of the relationship among ecosystem, economy and society.
 
 Design/Methodology/Approach: The research methodology used quantitative analysis. Taking Yanyang Town as the study area, based on the land use interpretation data from satellite remote sensing in 2004, 2014 and 2020, with the help of land use structure change index, ESV evaluation model and EEH index, the change characteristics of land use structure, and the response of ecosystem and eco-economic system in Yanyang Town were analyzed.
 
 Findings: Rural tourism is more conducive to the coordination development of rural ecosystem and economy than traditional agricultural production. However, in the process of tourism development, it is very important to reduce the interference to land use, protect ecological land, maintain the continuity and complexity of land use, enhance the ESV of land use, and pay attention to the excavation of ecosystem value and cultural connotation.
 
 Research, Practical & Social implications: It provides a basis for the optimizing land use structure, improving ecosystem service function, adjusting regional development model and coordinating economic development and ecological protection.
 
 Originality/Value: This research explores the influence mechanism of land structure-ecology-economy system in rural tourism destinations, which enriches the research results of rural sustainable development.

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