Abstract
Higher education as the medium for maximum level of training for citizens and professionals seeking social transformation merits a rethinking of pedagogical proposals, particularly if we take into account that learning today is not exclusive to classrooms. There are many stimuli that students have access to when they need to develop a skill or acquire knowledge. Our proposal regarding university social responsibility seeks not only to work towards the transformation of the students and the community involve d but also to provide a space for pedagogical design that adapts to new modalities for the acquisition of knowledge for adult students. In this article we describe a service learning case study: La Huella (“The footprint”), which was carried out by 4 teach ers and a total of 67 students from 6 modules from different degree programs in Business Administration. Their main achievements were to collaborate in the development of a brand with deep links to creative channeling as insertion therapy; the manual crea tion of valuable objects as an expression of a state of human fulfillment, and the development of a Volunteer Program that would support the commercial arm and the promotional strategy of dissemination through social networks.
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