Abstract
Since the rural revitalization strategy was put forward, the development of rural industry has made great achievements, while there are also many obstacles such as local Policy of deliberate ambiguity, decentralized management, fragmented system, isolated subject, lack of personnel, and lack of technology. It is urgent to carry out the overall integration and determination to achieve the goal of rural industry prosperity and farmers' prosperity. McKinsey's 7-S theory has holistic and systematic characteristics, which is in line with the current mainstream of rural industrial revitalization. This paper takes the rural industry as the research object, conducts research on X city in Guangxi based on the analytical framework of 7-S theory, analyzes the practical problems existing in the current rural industry revitalization, and then puts forward suggestions such as clarifying strategy, unified management, integrating personnel and innovative technology, reshaping the government's Management style and philosophy.
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