Abstract
At present, the development of cruise tourism products with the theme of “Maritime Silk Road” has received extensive attention. As the originating port of the ancient Maritime Silk Road, Zhanjiang has her unique advantage in carrying out the “Maritime Silk Road” cruise tourism. Based on Shift-Shareanalysis, this article analyses the cruise tourism in Zhanjiang by taking the ticket, tour, entertainment, shopping and other consumption activities as the dimensions. It believes that the overall development of Zhanjiang cruise tourism is good. The development potential of tourism and shopping in Zhanjiang is great, which has certain competitiveness in the whole country, though the growth rate of ticket and entertainment is slow and the competitiveness is weak at present. The main reason is that Zhanjiang cruise tourism infrastructure is underdeveloped, talents are lacking, products are not rich, and the lines are insufficient. This article indicates that traditional cruise tourism period with the ticket as the main source of income has passed, the current development of cruise tourism has entered the leisure and vacation period. Therefore, this article proposes investing funds to improve the construction of cruise tourist infrastructure, strengthening the construction of talent team engaged in cruise tourism, developing products to create “cruise +” diversified cruise tourism products, designing distinctive themes route to enhance the competitiveness of Zhanjiang cruise tourism.
Highlights
Cruise tourism is a high-end tourism activity, whichtaking the large luxury cruise ship as the carrier, take the sea cruise as the main form, take the boat activities and the shore tour as the main content
Since the National Development and Reform Commission, the Ministry of Foreign Affairs, and the Ministry of Commerce jointly issued the "Vision and Action for Promoting the Construction of the Silk Road Economic Belt and the 21st Century Maritime Silk Road," cruise tourism has become the mainstay of international boutique tourism routes and tourism products
From Shift-Share Method (SSM) analysis we evaluate the structural benefits of Zhanjiang cruise tourism development and determine the merits of Zhanjiang cruise tourism structure and the strength of competitiveness
Summary
Cruise tourism is a high-end tourism activity, whichtaking the large luxury cruise ship as the carrier, take the sea cruise as the main form, take the boat activities and the shore tour as the main content. Since the National Development and Reform Commission, the Ministry of Foreign Affairs, and the Ministry of Commerce jointly issued the "Vision and Action for Promoting the Construction of the Silk Road Economic Belt and the 21st Century Maritime Silk Road," cruise tourism has become the mainstay of international boutique tourism routes and tourism products. It has become an effective way for China-ASEAN tourism cooperation [4, 5].
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