Research on Wotobuy and Platform Capitalism

Abstract

The Web 3.0 era has made the use of digital e-platforms extremely popular, and people can access various digital platforms for online communication through mobile phones, computers and other devices. Nowadays, when material life is booming, the emergence of digital e-platforms has also led to great changes in people's consumption patterns. The platform capitalism arising from digital e-platforms has gradually taken a dominant position in the global economic market, and e-commerce-based platforms combined with social media platforms have created a new type of s-commerce. This article will use the research method of qualitative analysis, taking Wotobuy as an example, to introduce Wotobuy's platform characteristics and operation modes, and to explore and explain how platform capitalism affects consumer spending patterns, sectors of the economy, the labor market, the value creation process and social dynamics. The research finds that platform capitalism has changed the way consumers shop, but it has also raised significant concerns about power, privacy and the treatment of employees. In order to address these concerns, a balance must be found between innovation and regulation, and the development and intervention of relevant laws is necessary due to the growing influence of platforms.