Abstract
The Covid-19 pandemic has changed people's consumption patterns. On the one hand, the community is required to sort out and choose needs that are on a priority scale. On the other hand, people want the needs of life to be fulfilled to the fullest. This research objects to analyze changes in community consumption patterns due to covid-19. This study uses a qualitative approach with a literature study method. The data used in this study are secondary, in the form of research from institutional data AND scientific journals both print and online which selected based on four aspects, namely: 1) Provenance; 2) Objectivity; 3) Persuasiveness; 4) Values. The results of the study SHOW THAT, in general, the poor are only able to meet their primary needs. The middle class almost fulfills all their needs, both primary, secondary, and tertiary needs. The upper class can meet all their needs, both primary and tertiary. The Covid-19 pandemic also changing society's consumption patterns from consumption habits to tending to realistic. The quantity of consumption is relatively constant but the quality is decreasing. The increase in consumption allocation is more on prioritizing food quality and food diversity. Additionally, a new trend for shopping is appearing online through certain marketplace, so there is a new trend in the form of utilization of digital wallets or other non-cash transactions.
Highlights
Where marginal consumption is the result of a comparison of the magnitude of the increase in the fulfillment of needs carried out with the planned income for its use Salvatore expressed his opinion about consumer behavior, individuals will rationally maximize consumption with the aim of self-satisfaction following the income earned
Community consumption patterns are formed from smaller components, namely individuals and families
BPS categorizes individuals based on age into 2 groups: First, unproductive age (Age 0-14 year old, Age 65+ ); Second, the productive age (Age 1565 ). (Indonesia Statistics Bureau)
Summary
Where marginal consumption is the result of a comparison of the magnitude of the increase in the fulfillment of needs carried out with the planned income for its use Salvatore expressed his opinion about consumer behavior, individuals will rationally maximize consumption with the aim of self-satisfaction following the income earned. Consumption patterns are activities to fulfill goods and services which are an individual or collective needs based on the type of classification of the level of need (Singarimbun, 1978).
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