Abstract
With the rapid development of science and technology, many consumers has experienced virtual reality technology (Virtual Reality, hereinafter referred to as VR) when rising to the level of the industry, VR products are still in the growth stage. Product development is often based on customers’ demand which is of vital significance. This paper is based on the principles of customer satisfaction and structural equation model (SEM). Then, it improved the American customer satisfaction index (ACSI) model and studied the theory of VR product customer satisfaction model. Moreover, it has carried on the empirical research of the model, with the aid of SPSS and LISERL. As a result, it provided an important basis for improving the quality and service standard of VR products.
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