Research on Urban Tourism Image Positioning: A Case Study of Dengfeng in Henan Province

Abstract

Aiming at facilitating the research of urban tourism im- age positioning, this paper summarizes the domestic and abroad theories on urban tourism image and analyzes its significance for cities. With Dengfeng as an example, its goal is to boost develop- ment of Dengfeng tourism, which is an excellent tourism city in China. This paper presents its current urban tourism developing situation, positions its tourism image, concludes the plan of image brand and proposes promotional slogans based on the analysis of Dengfeng tourism local features, its core elements and perceptions of visitors.