Research on Tourism Network Marketing Mathematical Strategy Model under Mobile Internet Plus and Big Data

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With the transformation of Chinese tourism from sightseeing to leisure and entertainment, and then to vacation experience, the key points of tourism marketing have also changed from channel and brand to content, with essential changes. With the arrival of the era of “Mobile Internet Plus Big Data”, and the combination of virtual reality technology and network technology, the traditional tourism marketing methods are difficult to meet the needs of the development of the new era. Therefore, in the era of “Mobile Internet Plus Big Data”, tourism marketing needs to develop with new ideas, make full use of the Internet and big data technology, and vigorously develop the new tourism network marketing, so as to realize the high-quality development of tourism. Starting from the era background of the Internet and big data, on the basis of defining and clarifying the concepts of Internet +, big data and tourism network marketing, this paper deeply explores the main channels and advantages of tourism network marketing in China, and then puts forward some countermeasures of tourism network marketing in the new era.