Abstract
E-commerce is an inevitable trend of the development of tourism industry according to the characteristics of the development of tourism electronic commerce, using Web data mining technology, the tourists, and tourism core product classification to develop personalized tourism electronic commerce services, identify potential customers, develop dynamic adjustment of tourism products, and improve the tourism electronic commerce web site design and the tourism information retrieval speed.[ It can provide the tourism electronic commerce website for tourism enterprise construction planning, strategic planning, website maintenance and web marketing to provide the reference for the construction of network brand. Analysis of the data mining technology and Web records the process of mining, mining and recommendation engine using Web records help the tourism electronic commerce personalized tourism network. Meanwhile, the usages of e-commence can recommend travel plans for travelers and improve the reservation rate of network of tourism. Tourism enterprises also can make more profit
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