Research on the Ways to Improve the Public's Visual-Media Literacy in the Context of Short Video Communication

Abstract

Short video communication is popular with the public because of its low threshold of participation, short playing time, massive content, immersive browsing and other characteristics. The wide participation of the public has also made short video communication one of the important forms of online information communication in China. However, while the volume of short video communication is increasing rapidly, there is still much room for the public to improve their visual media literacy. In order to better promote the development of short video, the public needs to constantly improve their visual-media literacy from four aspects: video awareness, video knowledge, video skills, and video ethics. This requires the joint efforts of the government, traditional mainstream media, short video platform and the public to build a path to improve the public's visual media literacy.