Breakthrough and innovation of news broadcast hostsin short video platform

Abstract

Under the impact of new media based on the Internet, traditional media have embarked on a transformation path with media integration. With the opening of the "Year of Jitterbug" in 2018, a short video has become one of the mainstream new media for users to obtain information and leisure entertainment, and with the continuous growth of platform users, it also attracts major mainstream media to station. From long video to short video, it is not only the refinement and transformation of news content but also puts forward higher requirements for the work of broadcast hosts. Whether it is emotional expression or language broadcast, or an in-depth understanding of news communication logic, it requires broadcast hosts to transform from traditional media thinking to integrated media communication. Therefore, the transformation of traditional media to new media is not only the transformation of creation and communication but also the transformation of the thinking of news broadcast host practitioners, which adds to the icing on the cake of short video news communication. This paper studies how news broadcast hosts develop and innovate in short video platforms from three perspectives: audience, news broadcast hosts, and short video platforms, and explores how to enhance the innovation of news broadcast hosts' work by combining the evolution of broadcast hosts' function in the transformation of TV news into short video news.